Top 20 Tulum Instagram Spots

Whether you love it or hate it, social media has had a huge impact on where we go on vacation, and what we do while we’re there. Tulum is one of those bittersweet places that has floursihed thanks to Instagram. You’ve probably seen these photos at least once before, but here’s exactly where they are.

Without further ado – here’s our list of the best Instagram Spots in Tulum, Mexico. 

Table of Contents

"Ven a La Luz" Statue

‘Ven a la luz’ Statue

Probably the most photographed place in all of Tulum. Located at Ahau (next to Raw Love). Go early in the morning for both the best light and fewer people. Lines start to form around 9:30 am and last all day long.

Best Time to Visit
As close to sunrise as possible to avoid crowds and cars. 

Price
Free 🙂

Location
It’s hard to miss this, but it’s located at the entrance of hotel Ahau. 

Cenote Suytun Light Rays

Cenote Suytun

One of the most photogenic cenotes in my opinion. While there’s not much to do other than get this photo, if you time it right I think it’s definitely worth it. The light ray appears around noon (try getting there between 11-1 pm). Make sure it’s a sunny day! Also, depending on the rain and time of year, the platform might be submerged. It’s best to go before the rainy season starts as it takes a couple of months for the water level to come down.

Best Time to Visit
The sun rays at cenote Suytun are visible when the sun is directly overhead. Visit from 11am – 1pm 

Location
Cenote Suytun is located about an hour and a half drive from Tulum in Valladolid. (towards Chichen Itza)

Follow that Dream sign

Follow that Dream

Because we’re out here living the life of our dreams right?

Best Time to Visit
The sign is far enough away from the center that it doesn’t get overly crowded during the day. However, to get empty streets (traffic can really pile up) and good lighting, the earlier the better!

Pro-tip
Rather than biking down the entire street (and showing up super sweaty and tired), drive there and rent a bike from a hotel nearby! 

Location
The ‘Follow that Dream’ sign is located right next to the Lolita Lolita boutique.

Laguna Kaan Luum

Laguna Kaan Luum

How to Get There
Located only 10 minutes South of downtown Tulum, Laguna Kaan Luum is a beautiful oasis. Known for it’s beautiful blue waters, this is a great way to spend a couple hours on a sunny day. 

Best Time to Visit
Avoid weekends as it can get very busy. 

Disclaimer: the water color changes drastically depending on whether its rained recently or not. They also technically don’t allow drones (you can pay though to fly).

Vagalume Hand Bridge

Vagalume 

Best Time to Visit
The beach club starts getting busy around 11am, so try to get there before then if you want to avoid crowds! It’s a popular spot both day and night. 

Price
Technically free – there’s no charge just to take a photo. However, depending on the day and who’s working, they might not let you in without paying the entrance/consumption fee. During the week this fee is about US$20, but on events and weekends they sometimes charge up to $100 per person. 

The Hand @ Hun Hotel

Hun Hotel

A hidden gem (literally, I would have never known this was here if it wasn’t for photos). 

Best Time to Visit
Sunset

Location
Located at Hun Hotel, access is only permitted to guests staying at the hotel!

Holistika

Holistika

Holistika is actually one of my favorite places in Tulum. I love the food, the yoga, and just the general ambience. While the entire place is magical and photogenic, the top two posts from here that you’ll see are at the pool on the hammacks or the skull statue that’s part of the art walk.

Best Time to Visit
All-day. I’ve never seen it crowded. However, while you’re there you might as well take a yoga class or eat at their restaurant (their breakfast is fire). 

Location
Holistika is located at the end of town in La Veleta, near the famously overpriced Gypsea Market. 

Gran Cenote Platform

Gran Cenote

Best Time to Visit
This is the most popular cenote and it gets busy. Go early to avoid the crowds. Gran Cenote usually opens around 8-8:30ish am (whenever the guard decides to show up that day).

Camera Warning:
Gran Cenote doesn’t allow DSLR’s. (This is by far the most strict cenote in terms of cameras). There’s also two areas. The Instagram famous spot is actually past the first area.

Location
Gran Cenote is located just few miles away from downtown and the beach. DO NOT attempt to bike there, I know it seems close, but it’s not that close.. especially in the heat. 

It’s a stone’s through away from Cenote Calavera, so it makes sense to visit both in the same day. 

Cenote Calavera

Cenote Calavera

A fun cenote for both photos and videos. This is where the viral reels of people jumping in holes are taken. 

Best Time to Visit
The sun rays are visible when the sun is directly overhead. Visit from 11am – 1pm 

Location
Cenote Calavera is right next to Gran Cenote, just a few miles out of town. 

Swing, ladder, holes. 

Matcha Mama

Matcha Mama

There’s actually three locations: one on the beach, downtown, and a new one in Aldea Zama. 

Best Time to Visit
When you’re craving matcha (sorry lol). 

Location
Hotel Zone

Downtown

Aldea Zama

New blue Tulum Sign

Blue Tulum SIgn

As you approach Tulum, you’ll see this blue sign just out of town located at . It’s only been around for a few months.

Best Time to Visit
The sign faces east, so go during the first half of the day to get the sun hitting the sign head-on. 

Location
The sign really isn’t next to anywhere significant. It’s kind of close to the ruins so it might be worth going on the same day. It’s also on the main road to Cancun, so if you’re feeling adventurous you can make this your first or last stop on your way in or out. 

Swing at Cenote Oxman

Cenote Oxman

Hands down my favorite cenote: Cenote Oxman. Up until a couple months ago they didn’t have any regualtions, but now they are trying to make people wear lifevests.

Best Time to Visit
The sun rays are visible when the sun is directly overhead. Visit from 11am – 1pm 

Location
Dos Ojos is located about 20 minutes from Tulum on the main road towards Playa del Carmen. 

Scuba Diving Dos Ojos

Cenote Dos Ojos

One of the most well-known dive spots in Tulum, Cenote Dos Ojos gives you crystal clear waters and amazing light at the right time of day. It’s also shallow, so better for beginner divers compared to the deeper cenotes nearby. 

Best Time to Visit
The sun rays are visible when the sun is directly overhead. Visit from 11am – 1pm 

Location
Cenote Dos Ojos is located about 20 minutes from Tulum on the main road towards Playa del Carmen. It’s right next to El Pit and Tak Be Ha. 

Cenote Tak Be Ha

Cenote Tak Be Ha

This one is located right next to Dos Ojos. The first time I came here I tried to time it so that the light would be shining in, and then when I got there I found out it was all artificial light -_- So feel free to go at whatever time you want haha (they have lightbulbs in the ceiling).

Best Time to Visit
Since all the light is artificial, any time of the day will look the same. It’s a bit quieter than the other cenotes, but has the fewest crowds early morning and late afternoon. 

Location
Cenote Tak Be Ha is located in the same area as Cenotes Dos Ojos and El Pit. 

That Tulum Tree

That Tulum Tree

If you know, you know. 

Location
Unfortunately, that tree doesn’t exist anymore, the top of it was knocked off by a hurricane last year. It used to be located at Playa Paraiso. I found a similar tree though on the beach area just past Kanan.

Diving El Pit

El Pit

If you’re lucky enough to come on a day with not many people, you’ll experience some of the most beautiful underwater light ever. 

Freedive or Scuba Dive? 
While there’s a lot of talk about freediving El Pit thanks to its highly photogenic light rays, El Pit is honestly worth Scuba Diving. It’s an entirely different experience, and there are so many different caves and openings that you don’t get to see when just freediving. One of the few cenotes worth scuba diving over freeedivign in my opinion .

Best Time to Visit
The sun rays are visible when the sun is directly overhead. Visit from 11am – 1pm 

Location
El Pit is located about 20 minutes away from Tulum, right next to Cenotes Dos Ojos and Tak Be Ha. 

Papaya Playa Project Rooftop Pools

Papaya Playa Project (PPP)

While I’m not a huge fan of Papaya Playa Project, it is super photogenic.

Best Time to Visit
The sunrise here is beautiful. 

Side note: PPP is known for its Full Moon and New Moon parties on Saturdays. 

Location
Papaya Playa Project is one of the first hotels you will pass by when heading to the beach. 

Casa Malca (Pablo Escobar’s mansion)

Casa Malca

Fun fact: those curtains are wedding dresses!

Camera Policy
No DSLR’s allowed. 

 

Location
Casa Malca is one of the last places all the way down the beach road, right before you get to Si’aan Kaan. 

Azulik

Azulik

The original Azulik location that I’d argue put Tulum on the map. (There’s a second one! – see next spot). This architectural masterpiece is beautiful from every angle. 

Best Time to Visit
The museum is open to the public from 10am-5pm. They also have a sunset experience in the nest daily (first come first serve) that starts at 5:30.  

No Cameras or Tripods

Location
On the main beach road right after Papaya Playa Project. 

Azulik Uh Muy

Azulik Uh Muy

The second Azulik location isn’t actually in Tulum! There’s a lot of development going on in the neighboring area of Francisco Uh Muy, and this is where the second Azulik that has been all over Instagram is located! 

No Cameras or Tripods

Location
Azulik Uh Muy is located about 45 minutes away from Tulum Beach, towards Coba. 

There you have it, the top 20 Best Tulum Instagram Spots (or most instagrammable places in Tulum, Tuluminatti initiation, etc). Can you think of any other popular IG photo spots we didn’t mention? Let us know in the comments 🙂 

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